Adam Raber · Lead Product Designer
I turn business needs into simple, intuitive products
Selected work
Three products, three industries. Each one started with a messy process and ended with a system teams could scale. Select a project to read the full case study.
How I work
I design with the numbers open. Research tells me where people struggle, analytics tell me if the fix worked, and a shared design system lets the team ship it fast.
Research first
User journeys, process mapping and usability tests I script, prototype, run and analyse myself.
Systems that scale
Design systems at Kennek, SportBLX and TrueNorth kept products consistent as teams and features grew.
Product ownership
Trained Product Owner. I've run backlogs under Scrum and connect design decisions to business goals.
AI in the product
At Eventtia I'm designing AI-powered tools that cut manual work for internal teams and organizers.
Experience
For over a decade I've led design at Eventtia, Kennek, TrueNorth, Resolvit and Claro, taking products from first sitemap to design system to launch. I'm trained as a Product Owner too, so I work where research, business goals and engineering meet.
Lead Product Designer
- Leading the modernization of a legacy platform into a 100% self-service product
- Designing strategic features aligned with global product trends and usability standards
- Integrating AI-powered tools and building analytics modules for data-driven decisions
Lead Product Designer
- Led lending platform features from concept to implementation on large-scope projects
- Shaped platform vision and strategy for lenders, investors and borrowers
- Guided strategic discussions on new lending and investment features
Product Designer
- Led design for integrated payment and banking solutions
- Simplified complex transactions with clear, accessible flows
- Built layouts supporting a cohesive visual and functional system
Product Designer
- Designed the marketplace end to end for trading shares in athletes
- Turned niche investment workflows into interfaces for investors and fans alike
- Developed and scaled the platform's design system
UX/UI Designer & Product Owner
- Led the design team across self-service, e-commerce and the corporate website
- Product Owner for miclaro.claro.com.ar under Scrum
- Planned and ran end-to-end usability tests; liaison between development, business and design